January Newsletter Introducing...Product Feed! We are excited to announce the release of the newest feature of our V5 campaign management application, Product Feed!  Product Feed has been designed to ensure that PPC advertising is always consistent with your changing business inventory by automatically updating campaigns with real-time product data. By immediately updating campaigns as inventory and prices change, Product Feed will drive a dramatic increase in the relevancy of ads to landing pages. This stronger relationship between keywords, ad copy and landing pages will lead to more qualified traffic and ultimately, an improvement in Quality Score. The process behind Product Feed begins with a data feed.   The advertiser updates the feed by pushing a file to V5 as inventory drops, prices change, new items are added, etc.  Once pushed to V5, changes could include updated prices in ad copy, new keywords and ads for new products, or paused keywords for out-of-stock items. For example, imagine one of your most popular items is typically sold for $100.  Suddenly, you put the item on sale at a never-before seen price of $49.  By simply updating your data file with this new price, V5 modifies all ads to reflect this attractive $49 rate.  Almost instantly, you will be in front of your target consumers with a relevant and enticing new advertisement.  This is just one scenario among many demonstrating how Product Feed will put you ahead of the curve.  Please call us to demo Product Feed and see how it works! About Us eSearchVision blogs Get PPC tips from our SEM experts and interact with our team! Follow-us on Twitter Follow eSearchVision 1 to stay updated on what we're doing! Read us on Search Engine Land Our Creative Director, Benny Blum, is a contributing author for this popular SEM news website - read his content!   Meet Justin Terry! What a long, strange and wonderful trip it has been since I started at eSearchVision in March 2008.  Since that time, I have witnessed the incredible transformation of our US operations and our continuous growth.  For the past two years, I have acted as the primary  Senior Account Manager on the East Coast.  The position has provided me with the opportunity to assume several roles including day-to-day account management, account strategy development/implementation and client relations. Working at eSearchVision has certainly been an adventure for me and one which I continue to see ever-growing benefits.  But the best thing about my role here is that I get to provide unparalled customer service and SEM management services to some amazing high-profile clients and work with the best people in the game. It's funny how I wound up in marketing, considering my Bachelors of Communication with a Minor in Journalism from Boise State University...go Broncos!!  While in school, I worked for the local NPR affiliate, winning awards from the Society of Professional Journalists and the Idaho Press Club and also earned the Hewlett Packard Award for Distinguished Leadership in Human Rights as the chairman of the Human Rights Committee for several years. You can probably guess by now that I have a wide-range of interests.  I am the lead singer for a Funk/Rock band called Banooba, have a penchant for classic Gene Wilder movies, a not-so-secret crush on Mary Louise Parker and go by the nickname Beave! Justin Terry Senior Account Manager, NY What do our clients say about Justin? "We receive excellent service  from  eSearchVision, and Justin  is doing a terrific job as    our      account manager.  My co-workers sometimes  overhear our   conversations   on the phone, and they  are convinced that we are  best friends, which is mostly due to Justin's superb relationship management ability." Contact Us eSearchVision 231 Sansome Street, 4th Floor San Francisco, CA 94104 415.814.1001 mw@esearchvision.com