February and March are busy months for us at eSearchVision as we get ready to participate in upcoming top industry events!

eTail West:  Feb 22 - 25, Palm Desert, CA The theme of this year's show is Take Advantage of the Next Phase in the Retail Cycle and the agenda is packed with sessions and panels to help you plan your retail strategy.   eSV is proud to be sponsoring the Search Summit, a day dedicated to covering every aspect of SEM and leaving you with actionable means to maximize your retail budget. Follow this link to get a 50% discount on the price of your pass. If you plan to attend, give us a call at 415.814.1001. It would be great to see you there!

                                                                                                                    

SMX West:  Mar 2-4, Santa Clara, CA March 2nd 10:45 - noon PST Mobile Paid Search Ads:  Real Opportunities Please join us from 10:45am - Noon PST on March 2nd for an exciting exploration of Mobile Paid Search opportunities.  Mobile spend is expected to surpass $6.5 billion in 2012 so we encourage you to join this session to get all the tips you need to take advantage of this growing market! 2:40pm - 3:00pm PST Managing Paid Search Campaigns to Effectively Drive Sales In 2010, we see the economy bouncing back but there are still some economic constraints.  That said, the number of online buyers continues to grow and ecommerce is the strongest driver of revenue increases for advertisers.  Advertising effectiveness will make the difference in such a competitive environment.  Our newest feature, Product Feed, will allow search marketers to spend more time focusing on what really matters and increase ROI, thanks to automated updates of keyword listings and ad copy.  Please join us as we delve into the Product Feed system and its significant implications for search engine marketers and advertisers. March 4th 11:30am - 12:30pm PST Bringing PPC In House:  How to be Successful Moving SEM management from an agency to an in-house team can have its challenges.  During this informative session, Benny Blum will share his strategies for a smooth  transition including issues to watch out for and specific tips to employ.

Limin Zhao, Senior Account Manager 

Limin joined the eSV team in September 2008 as the second member of the Ann Arbor office, there are now ten team members!  He loves the fresh and dynamic aspect of eSV, which encourages personal development and growth along with the company.  On a daily basis, Limin provides strategic and problem-solving recommendations for clients, develops and expands successful SEM campaigns and helps build the team that he leads.  Limin is also a member of eSV's innovative Creative & Analytics team.  

Prior to eSV, Limin worked at Western Michigan University as International Program Advisor while he completed his MBA from 2006-2008.  Before studying in the US, Limin spent two years in retail marketing and management for Philips Electronics in China.  He also worked as a marketing manager in a government owned Internet Service organization for four years before his time at Philips.

When he is not leading his successful Account Management team at eSearchVision, Limin enjoys watching comedy television, especially Two and a Half Men.  He also loves traveling  with his wife and looks forward to the winter so that he can skate and ski.  Limin also likes to take time away from the computer to practice his Chinese Calligraphy!